It costs up to €465,000 to promote a game at Gamescom 2025's Opening Night Live
, by Thibaut
Producer and host Geoff Keighley has had a firm grip on the video game industry's biggest announcement events for several years now.
In addition to the Game Awards and the Summer Game Fest, he is also in charge of the Gamescom opening ceremony every year. And it goes without saying that publishers have to shell out quite a lot of money to showcase their games there.
Prices for your game showing up at Gamescom 2025's Opening Night Live range rom €140,000 to €465,000, with the former being for a 30-second spot and the latter for 3 minutes of video.
The full list of prices read as follows:
- 30 seconds for €140,000
- 60 seconds for €205,000
- 90 seconds for €270,000
- 120 seconds for €335,000
- 150 seconds for €400,000
- 180 seconds for €465,000
Source: gameswirtschaft.de