ASUS announces several price increases starting January 5, 2026
, by Thibaut
We must prepare for an extremely tense year in 2026 in terms of prices in the tech and gaming sectors. NVIDIA and AMD will increase prices on their GPUs in the coming weeks. But they won't be alone...
ASUS has announced a similar increase on some of its products starting January 5, 2026. The brand cites "persistent cost pressures and rising supply costs". The adoption of AI is also being blamed for putting pressure on supply chains.
ASUS will therefore increase the prices of its laptops, portable consoles, and other devices equipped with RAM. This could also be the case for graphics cards.
"As we approach the end of 2025, global PC and IT infrastructure markets are seeing strong demand driven by AI applications. However, due to structural fluctuations in the global supply chain, several key components are experiencing significant cost pressure, particularly memory (DRAM) and storage components (NAND / SSD). These changes stem from adjustments in global manufacturer capacity allocation, rising investments in advanced manufacturing processes, and the rapid expansion of AI computing demand, resulting in structural shifts across the industry. The impact is gradually being reflected in system planning and overall cost structures, becoming an unavoidable industry trend."
"After carefully evaluating market conditions, supply stability, and product quality commitments, ASUS remains focused on delivering industry-leading technology and R&D capabilities to our customers. As a result, ASUS plans to implement strategic price adjustments on select product portfolios starting January 5, 2026. This decision is a necessary response to sustained cost pressures and rising supply costs, aimed at ensuring stable supply, maintaining product quality and service standards, and continuing to support the broader ecosystem."
Source: wccftech.com