The marketing budget for Call of Duty: Black Ops 6 is as big as of the one for a blockbuster movie

, by Thibaut

The marketing budget for Call of Duty: Black Ops 6 is as big as of the one for a blockbuster movie

Almost everyone and their mother is talking about Call of Duty: Black Ops 6 right now. Treyarch's game is coming out this Friday, October 25.

In an interview with Variety, Activision's head of marketing, Tyler Bahl, spoke of the budget for the game's marketing campaing. We'll just leave it in that it's in ballpark of tens of millions of dollars.

"The tech giant has shelled out a marketing budget comparable to any “major motion picture blockbuster that would be launching this year."

"Obviously, we want to generate sales, but I think overall, just awareness of the new game coming out. That’s always a focus, making ‘Black Ops 6’ the No. 1 game this fall."

"Overall, I just want people to like the campaign and the work that we’re doing as marketing group. I think some of the work is really innovative."

Source: variety.com

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