Showing a trailer at Summer Game Fest can cost publishers up to $550,000
, by Thibaut
While we wait to see our favorite games at Summer Game Fest, it's also important to know that showing a project on Geoff Keighley's stage can cost a lot of money.
The Esquire website has done a little investigating on the subject, and reveals some exorbitant figures. For example, a one-minute video would already cost a publisher $250,000. This figure then rises to $350,000 for a minute and a half, $450,000 for two minutes and $550,000 for two and a half and over.
So, with trailers alone, Summer Game Fest 2023 would have brought in around $9.65 million. Alas, these numbers prevent indie studios from showing up during the ceremony. Only the big publishers and certain wealthy studios can afford such investment.
Source: esquire.com