Andrew Wilson, CEO of Electronic Arts, speaks out on the positive impact of generative AI in video games
, by Quentin
Andrew Wilson, current CEO of Electronic Arts, had lots to say on the subject of artificial intelligence. According to him, around 60% of all game development processes could be positively influenced by AI, and tasks that used to take six weeks could now take just six days.
Here's what he says:
"We’re in the era of generative AI which is the most exciting yet by a fairly wide margin and something that we’re embracing deeply. We think about it in three core vectors: efficiency, expansion, and transformation."
However, while he intends to make the company 30% more efficient, he continues to say that this will in no way compromise the quality of the titles. He concludes with this:
"And I would tell you, part of that is how do we get our people to embrace it and for creators of games, this is incredibly exciting: the ability to get to the fun faster and get to market faster is the Holy Grail for them. And so, we see a real embrace happening inside of our company around these things that can help them get to greatness much more quickly."
Source: insider-gaming.com