EA announces it will double its investments in some of its franchises
, by Quentin
EA CEO Andrew Wilson explains that the company will be investing greatly in the EA Sports FC, Apex Legends and The Sims licenses. He sees exponential growth potential in these IPs, thanks in particular to their vast online communities.
According to him, EA has brands that offer universes and ecosystems similar to those of Star Wars or Marvel, and so he plans to spend mainly on five or six of these.
Source: videogameschronicle.com