A new promotion system is coming to Steam in early 2027
, by Thibaut
Valve has revealed a major improvement plan for its store. Starting in early 2027, the way certain Steam promotions work will change, all with the goal to offer users more discounted prices.
Currently, the Discounts and Events section features promotional slots scheduled in advance by partners via Steamworks or by the Steam team. Starting next year, this approach will be replaced by a method that is more "dynamic and personalized for each customer."
While testing this personalized system, Valve was able to showcase ten times as many games to its users each day. This experiment was conducted by replacing selected slots with dynamic recommendations. The company also observed "meaningful increases in store page visits, wishlists, and cart additions."
The exact date for the rollout of this system hasn't been announced yet.
Source: steamcommunity.com