Before buying Activision Blizzard, Microsoft tried to acquire Zynga
, by Thibaut
While the whole debate seems to revolve around Call of Duty and the publisher's other major franchises, the purchase of Activision Blizzard has a completely different interest in Microsoft. Indeed, the company is thinking above all in the mobile market and all the expertise in the area of King and Activision with Call of Duty Mobile.
Moreover, this is not the first time that Microsoft has attempted to infiltrate mobile devices... The multinational recently revealed that they had tried to buy Zynga (FarmVille) in a bid to gain a foothold in such a prolific market. In the end, Take-Two Interactive won the bid in January 2022.
This failure prompted Microsoft to set its sights on Activision Blizzard.
Source: theverge.com