One of the co-creators of Xbox believes the brand will disappear
, by Thibaut
To say that the future of Xbox looks uncertain is a gross understatement. The change of CEO, effective Monday, February 23, has reshuffled the deck regarding the future of Microsoft's gaming division.
Among those voicing their concerns is Seamus Blackley, co-creator of the first Xbox. In an interview with GamesBeat, he explained that many of Microsoft's activities outside the AI spectrum are doomed to disappear. In his view, Asha Sharma, the new president of Microsoft Gaming, will gradually guide Xbox toward extinction.
"Xbox, like a lot of businesses that aren’t the core AI business, is being sunsetted. They don’t say that, but that’s what’s happening. I expect that the new CEO, Asha Sharma, her job is going to be as a palliative care doctor who slides Xbox gently into the night."
For now, Sharma is trying to show that she is listening to gamers on social media. The coming months will undoubtedly be decisive for the future of the brand.
Source: gamesbeat.com