Microsoft claims it was ASUS that set the price for the ROG Xbox Ally
, by Thibaut
Priced at €599 and €899 respectively in Europe, the ROG Xbox Ally and ROG Xbox Ally X have received got very positive reviews. Among the flaws regularly highlighted by users of these machines is, of course, the price, which is considered very high.
In the United States, the ROG Xbox Ally X even reaches the symbolic $1,000 mark. So much so that Sarah Bond, president of Xbox, had to explain herself. For her, the explanation is obvious. It wasn't Microsoft that set these prices, but ASUS.
"We looked at, how do we create multiple options for people? And it really was Asus, because this is their hardware. That is all of their insight into the market, into the feature set, into what people want, to determine the ultimate prices of the devices."
Despite these prices, Bond still reported that the ROG Xbox Ally was sold out when it was released on the Xbox Store. The brand's CEO also reaffirmed her intention to promote these two devices in the run-up to the holiday season.
Source: variety.com