EA's new owners will rely on AI to reduce costs
, by Quentin
Electronic Arts has been acquired for $55 billion by a group of investors comprising Silver Lake, the Saudi sovereign wealth fund PIF, and Affinity Partners. The deal, which was made official today, values EA at $210 per share, a 25% increase on the previous share price.
According to the Financial Times, the new owners see artificial intelligence as a major lever for the future. AI would be used to reduce production costs and increase margins, with the stated goal of absorbing the colossal debt associated with the acquisition. This vision is part of a broader trend in the industry, where many publishers are already testing automation for development and support.
While there is no indication yet of how EA will actually integrate these tools, investors hope that AI will generate more profits in the long term and strengthen the group's competitiveness.
Source: ft.com