Sony and Bandai Namco have formalized an strategic partnership
, by Thibaut
Two major Japanese entertainment companies have formalized their partnership this week. Sony Group Corporation and Bandai Namco have just signed a major strategic partnership agreement.
As part of this agreement, Sony has acquired 16 million Bandai Namco shares for a total of 68 billion yen (approximately $570 million). The Japanese manufacturer now holds a 2.5% stake in Bandai Namco.
The commercial alliance primarily concerns the manga and anime sectors. This partnership aims to strengthen commitment to these sectors and create "new and emotionally moving experiences for fans."
Source: sony.com