Xbox shows a new ad directed by David Fincher

, by Thibaut

Xbox shows a new ad directed by David Fincher

Offbeat commercials have always played a part of the marketing strategies for video game manufacturers and publishers. This year, Xbox has come up with a new ad as part of its partnership with Samsung OLED TVs.

The video in question was directed by David Fincher and Romain Chassaing. It follows a rat named Horatio who "rekindles his humanity through the joy of gaming". The trailer is really good, but obviously contains no major Xbox announcements.

Medias

Youtube video